Buffalo Buffalo is a Vancouver-based game studio focused on high-polish, creatively ambitious indie games. Our 20-person team blends innovative mechanics, emerging technology, and narrative depth into unforgettable player experiences. We work a 4-day workweek and maintain a hybrid model—Tuesdays and Fridays are in-office, with the rest of the time remote.

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Role Overview:

We’re looking for a Marketing Lead to take charge of how our games reach the world. This role is equal parts strategy, storytelling, and experimentation. You'll shape the go-to-market plans for current and upcoming titles, guide early-stage market validation for new concepts, and work closely with both our Community Manager, Production Team and Development Leads.

This is a key leadership role for someone who thrives in indie-scale environments—big enough to make noise, small enough to own the vision.

Let’s get the important stuff out of the way: 

• Position: Full-Time Salaried (32 hours/week, 4 days/week)
• Salary: $80,000-$95,000 CAD (based on experience)
• Starting Date: April 2025
• Location: Vancouver, BC (Hybrid – in office 2 days/week)

What you’ll do:

• Own and drive marketing strategy for studio and game launches
• Validate early-stage game ideas by identifying audiences, running test campaigns, and assessing market fit
• Lead from the front—this is a hands-on role where you’ll sometimes write the post, shape the copy, or dig into performance data yourself
• Mentor our Community Manager on content direction and execution
• Define and track KPIs to assess performance and refine strategy
• Collaborate with the Creative Director and production teams to shape positioning, hooks, and trailers
• Guide content and messaging across social, store pages, PR, and email
• Roll up your sleeves and occasionally write some social media copy yourself
• Work with a Marketing Producer to manage calendars, deliverables, and coordination
• Collaborate with partners (Steam, Sony, Xbox, Meta, etc.) on store presence and promotions
• Identify and work with external collaborators (e.g., PR firms, video editors, influencers) when needed

You Might Be a Fit If You...

• Have played a key role in the marketing strategy for multiple shipped games, including at least one from announcement to launch—ideally at an indie or AA studio
• Know how to craft a hook, spot a trend, and make something feel shareable
• You're comfortable writing store page copy, social posts, or even the occasional tweetstorm
• Understand what makes a good Steam page and what makes a bad trailer
• Have done (or want to do) market validation for early-stage game ideas
• Are excited to mentor junior team members and grow a small-but-mighty marketing crew
• Are looking for a sustainable, thoughtful work culture with high creative standards

Nice-to-Haves:

• You love finding smart, weird ways to market unusual or high-concept games—and know how to make them feel accessible
• You’ve used tools like SteamDB, PlayTracker, or ad dashboards to inform go-to-market decisions
• You've led or collaborated on successful PR campaigns, influencer outreach, or paid ad tests

Benefits:

• 4-Day Workweek – Full-time salary for 32-hour weeks (Wednesdays off).
• Health Insurance – Health insurance coverage for employees.
• Professional Growth – Opportunities to mentor and lead technical development.
• Team Events & Retreats – Regular studio gatherings, plus an annual ski/snowshoe daytrip for those who want to join.

How to apply:

• Send us an email with your CV and portfolio.