We have the rare opportunity to join the Fellow Traveller marketing team as a Product Manager.

Product Managers play a key role at Fellow Traveller, taking ownership of a portion of our game portfolio and acting as the internal champion and expert for their titles. They work closely with the Head of Marketing to develop and execute tailored campaign strategies, supported by an Associate Product Manager. As the central point of communication for their games, they coordinate with Producers, PR agencies, and developers to ensure alignment and success.

This role is ideal for a strong strategic thinker who isn’t afraid to get hands-on, thrives in a dynamic environment, and enjoys balancing structured planning with adaptability.

When done well, this role results in:

• Developers who are thrilled with our marketing efforts.
• High-quality positioning and strategic plans tailored to each game—no cookie-cutter campaigns.
• Excellent marketing assets that effectively showcase each title.
• Marketing that goes beyond the basics, with proactive and innovative ideas.
• Games exceeding their marketing targets and revenue forecasts.
• An Associate Product Manager who is thriving, well-supported, and growing in their role.

The Admin

• FTE: Full-Time (37.5 hours per week)
• Duration: Ongoing/Contract
• Reports to: Head of Marketing (based in Australia)
• Location: Remote (within 2 hours of Australian East Coast Time or Pacific Time)

What does this person do all day?

For the titles that they manage…

Strategic planning

• Working with the Managing Director and Head of Marketing on the high level strategy for their titles during our Onboarding Phase
• Working with the Head of Marketing to develop the marketing campaign, positioning and key messaging
• Applying the strategic thinking and positioning to creation of assets and the marketing activity in each phase of the campaign and post launch

Tactical Planning, Management and Execution

• Develops and updates tactical plans during each stage of the campaign
• Works with the Associate Product Manager to develop the project plan of tasks and timelines and makes sure we are on track and the work is getting done
• Leads the creation of marketing assets including trailers, key art, store page copy etc.
• Briefs and manages marketing suppliers such as the PR agency, trailer editors etc.
• Manages the marketing costs budget
• Creates pitch materials for biz dev deals

Coordinating and communicating with key stakeholders

• Works with the Producer on their titles to coordinate on timings, marketing requirements from the developers and conducting creative reviews at key points in development
• Leads marketing communication with the developers of each title

Setting goals and forecasting

• Sets goals and tracks performance of each title against target metrics
• Reviews and analyses data on their titles e.g. sales data, wishlists, traffic and pulls out actionable insights
• Contributes to forecasting for upcoming releases and back catalogue

and

Line managing an Associate Product Manager

• Regular one on ones to check in on well being, performance and feedback
• Management of their workload and tasks
• Conducting performance reviews and supporting their development and growth
• Approving leave requests

Qualifications and Skills

• Experience in product marketing, brand management, or publishing within the games industry.
• Strong strategic thinking with the ability to develop and execute marketing plans.
• Excellent project management skills.
• Strong communication and collaboration skills, including working with developers, PR agencies, and internal teams.
• A creative mindset, with a track record of developing innovative marketing ideas.
• Comfortable working in a fast-moving, flexible environment with shifting priorities.
• Experience managing or mentoring junior team members.
• Ideally experience launching indie games on platforms including Steam, Nintendo Switch, PlayStation and Xbox

Benefits

• Competitive industry salary.
• Flexible remote work arrangements.
• Support for professional development and learning opportunities.
• A collaborative, innovative, and inclusive work environment.
• Opportunities to work on exciting projects with passionate colleagues.

Equal opportunity employer

We are committed to diversity, equity, and inclusion. We welcome applicants from all backgrounds, regardless of gender, ethnicity, disability, sexual orientation, or neurodiversity. We believe diverse teams drive better outcomes and create a stronger workplace. If you need any assistance with completing your application, feel free to reach out!

How to Apply

If you’re excited about this role and think you’d be a great fit, we’d love to hear from you! Submit your application including your resume and a brief cover letter outlining your experience and interest in the role.

Applications will be reviewed on a rolling basis, so we encourage you to apply early.