Hello! We’re planning the future of Panic’s video games publishing efforts, and we’re looking for some help. Are you a hands-on, multi-disciplined marketing professional willing to own the communication and marketing efforts for our games department? Someone who thrives in a small team environment with real responsibilities, and is a driven, creative thinker who is passionate about games? Read on.

About this Role

The Senior Marketing Manager will play a pivotal role in ensuring the reach and impact of Panic’s published games. This role will own the promotion of new and ongoing initiatives, support the launch of new titles, oversee press activity, and measure campaign performance to demonstrate impact and inform future strategy. Working directly with the Head of Publishing and our development teams around the world, they will plan and execute marketing campaigns, including (but not limited to) industry showcases, go-to-market strategy, and more.

Responsibilities

This is a senior, strategic role that includes real hands-on responsibility for the delivery and success of marketing activity across our games. The Senior Marketing Manager will be accountable for ensuring activations and initiatives are delivered effectively, campaigns achieve maximum impact, and activity aligns with the broader strategic objectives. A successful candidate is fully capable to both lead and execute.

• Work alongside the Panic games team to create, execute, and manage marketing plans.
• Work with the Panic creative team to build and market new initiatives aimed at the games industry and gamers.
• Develop and maintain a strong and recognisable brand for Panic’s games efforts.
• Oversee the required outreach for industry events and activations, as well as awards submissions post-launch.
• Oversee the creation of marketing assets as requested by platforms.
• Develop and execute the go-to-market strategy surrounding the launch of our titles.
• Track and measure the effectiveness of marketing campaigns, reporting back to leadership as appropriate.
• Work with relevant internal and external partners to create comprehensive toolkits for our developers, with template assets for social media, press kits, etc

You Should Have

• Deep understanding of the video games industry. Knowledge and awareness of trends across the industry and gaming landscapes — specifically indie games — which can be used to produce engaging marketing campaigns. Knowledge of games media and press is highly desired for this role.
• Strong Communication Skills: Excellent written and verbal communication skills, including being comfortable writing & editing copy, press releases, etc.
• Experience Owning Marketing Campaigns: Demonstrable experience seeing a marketing campaign through from conception to execution for games.
• Client Relationship Building / Management Experience: Demonstrable ability to work with diverse stakeholders and external partners to deliver marketing campaigns.
• Self-Starter Skills: Manage multiple campaigns simultaneously, while owning personal deadlines, relationships, and deliverables with minimal oversight, coupled with problem-solving if you hit a bump in the road.
• Flexibility: Understanding of the need to wear multiple hats and support others on a small team, as well as the ability to ask for help when needed.
• Comfort with Travel: Willingness to travel occasionally for events and team on-sites.
• Appreciation and Understanding of Panic’s games: Not required, but nice to have!

Location

Panic is based in Portland, Oregon, and we have a strong preference for local applicants or applicants willing/already-planning to relocate to Portland at our expense. That said, if you aren’t willing to relocate we’d still like to hear from you.

Salary & Benefits

The estimated salary for this full-time position is $90k annually. Benefits include:

• Flexible vacation policy with two week minimum
• 401(k) plan with 8% company nonelective contribution
• Comprehensive medical, dental, vision, life, and long-term disability insurance
  • Health Savings Account fully funded with monthly company contributions
  • or Traditional PPO where premiums for employees are covered 100%
• TriMet Transit Pass or Parking Pass provided
• 11 Company Holidays

Sound Interesting?

Wonderful.

• This application will close on Monday November 30th at 9am PT, and we really look forward to hearing from you.

• In the "Cover Letter" text box, please briefly introduce yourself and explain why you are interested in applying for this position. Thanks.

• Finally: this job requires that you do great work and independent thinking without the use of generative AI. Our team is driven and inspired by incredible human effort and creativity, and we appreciate candidates who take the same approach with their work.

One Last Note

An important message regarding all of our job postings: if you read our qualifications, and feel like you’re really really close to hitting them all, but you’re missing one, or maybe you aren’t super confident or are prone to imposter syndrome and a voice is telling you to walk away, please consider pushing through and applying. None of us here are perfect geniuses or have it together 100% — we’re all just doing the best job we can, and we’re confident you can do that too.