AlterStaff is the team behind the hit-game, Yandere AI Girlfriend Simulator ~ With You ‘Til The End (demo available on itch.io, full game coming soon to Steam). It’s a first of its kind immersive interactive escape room game with a Yandere AI girlfriend powered by ChatGPT. She does not want to let you out of the room, but you want to get out by whatever way possible – and with her as an AI NPC empowered by ChatGPT, there are endless ways to do so! 

Since the game’s demo was released on itch.io, it has garnered 1M downloads and accumulated over 3M views in total on YouTube, and we are now looking to build on this traction for more live-service game opportunities across platforms. 

If you are a talented and experienced marketing professional with a love for game development, apply now to become a key player in our success story! We just received $5M+ funding from top investors, so it is a great time to join our expanding team.

About the Role

We're seeking a Marketing Manager who can bring our AI games to the forefront of the market. This role involves crafting and executing marketing strategies that resonate, ensuring they stand out across platforms including PC and mobile.

Responsibilities

• Develop marketing plans and campaigns spanning pre-release, launch, and post-release phases for multiple video games.
• Collaborate with the development team to understand game features and updates, translating these into compelling marketing messages.
• Identify target audiences and devise innovative strategies to reach and engage them, especially on mobile platforms.
• Craft unique brand identities and narratives for our games, distinguishing them in the market.
• Analyze market trends and competitor strategies to identify opportunities for growth and innovation in mobile game marketing.
• Hire and coordinate agency partners, influencers, paid media, and traditional media partners to maximize game exposure and reach.
• Assist in establishing a pipeline for game/marketing media calendar.
• Track and report on campaign performance, providing insights and recommendations to optimize marketing strategies.
• Work closely with cross-functional teams to ensure a cohesive brand message and user experience.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven at least 3 years’ experience in mobile game marketing, with a track record of successful game launches and campaigns.
• Strong understanding of the indie game/mobile gaming market, current trends, and player behavior.
• Experience with digital marketing tools and platforms, including social media management, Google Analytics, and advertising networks.
• Excellent communication skills, both written and verbal, and the ability to craft engaging marketing content.
• Creative thinker with the ability to generate innovative marketing ideas and strategies.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
• Capability to manage multiple projects simultaneously.

Additional Desired Skills/Experience

• Self-motivated with the ability to work independently and lead marketing initiatives.
• Passion for gaming, particularly in the mobile space.
• Experience with community management and influencer partnerships.
• Experience with AI generation tools (LLM, stable diffusion).
• Skills in graphic design,  video editing or coding are nice to have.
• Enjoys the challenge of marketing indie games and implementing unconventional strategies.