The Game Band makes surprising games that welcome people who don't usually play. We created Where Cards Fall for Apple Arcade, Blaseball for the web, and Dead Man's Party: A Knives Out Game for Netflix. We’re now building brand new social, ritual-based games for non-gaming platforms.

‍We’re looking for a Head of Social to embed social deeply into our new games and build the studio’s online presence.

‍This is not a traditional marketing role. Social is part of our game design. You will work with our games team to make sharing feel natural and rewarding.

‍We are a remote studio with a strong LA presence. For this role, we prefer candidates in the LA area.

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WHAT YOU'LL DO

Own the Studio Voice

• Build and run The Game Band’s social presence
• Develop and manage character-driven accounts for our games
• Write sharp & distinctive copy
• Create recurring bits, formats, and running jokes

Design Social Into the Product

• Collaborate closely with product and design teams
• Shape share mechanics and viral loops
• Influence feature design to increase organic spread
• Help ensure our games are built to be shared

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Build the Organic Engine

• Grow TikTok, Instagram, Twitter/X, and emerging platforms
• Test formats aggressively and iterate quickly
• Optimize for hooks, retention, and momentum
• Use paid strategically to amplify what’s already working

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You’re a Fit If You

• Are an exceptional creative writer with a strong voice
• Have grown social accounts from zero to meaningful scale
• Understand short-form video and platform algorithms deeply
• Can create short-form video from idea to final cut
• Have experience with consumer apps or products. We welcome candidates from outside the games industry.
• Think in experiments, not content calendars
• Are comfortable being weird and creative online
• Can balance data fluency with strong creative taste
• Want to shape product, not just promote it

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Bonus

• Experience building character-driven accounts
• Paid social experience

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THIS ROLE IS NOT FOR YOU IF

• You prefer polished campaigns over rapid experimentation
• You’d rather delegate execution than make things yourself
• You’re more interested in following traditional marketing playbooks than pioneering new ones

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WHAT SUCCESS LOOKS LIKE

• Our studio has a distinct, recognizable online presence
• Organic social meaningfully contributes to player growth
• Our games are talked about outside of traditional gaming circles
• Sharing feels natural and rewarding to players, not promotional
• Social thinking is embedded into every product we ship

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If you’re excited by building voice, writing memorable characters, and designing games to reach new audiences, we’d love to talk.