Indie Games PR Manager

Iceberg Interactive
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Posted
April 28, 2025
Full Time
Haarlem, NL
On-site

Join the Iceberg!

At Iceberg Interactive, we believe that great games deserve great stories, and that's where you come in.

We're looking for a passionate PR Manager who's already plugged into the press and content creator scene, to help craft the marketing narratives around our growing portfolio of cool indie titles, from the cozy, occult mysteries of Strange Horticulture to the thrilling high seas of Blazing Sails, working from our office in Haarlem, NL.

This role is responsible for leading the execution of public relations strategies across Iceberg Interactive’s diverse indie portfolio. As the primary point of contact for media & content creators, the PR Manager will play a key role in shaping how our games are seen and talked about. The ideal candidate is a proactive communicator, skilled relationship builder, and confident storyteller who can balance creative vision with strategic objectives.

If you love indie games, understand how players connect with them, and have a talent for yapping professionally about games, we’d love to hear from you.

 

What You'll Do:

  • Develop and execute creative PR strategies for our games across global markets.
  • Build and maintain strong relationships with press, content creators, and influencers.
  • Research opportunities and trends to elevate our games’ visibility.
  • Write and distribute press materials, including press releases, fact sheets, and review guides.
  • Coordinate the distribution of promotional keys via email and third-party platforms (Lurkit).
  • Organize press previews, interviews, hands-on sessions, and special events.(eg: Gamescom, Game Showcases, etc)
  • Track media coverage, viewership, and engagement metrics — and report insights to the wider marketing team

 

Who You Are:

  • A graduate or professional with 2+ years of experience in the games industry — ideally in PR, journalism, or marketing & communication.
  • Deeply passionate about indie games, from experimental projects to breakout successes.
  • An excellent communicator and writer with a keen eye for storytelling.
  • Proficient in English, both written and spoken.
  • Highly organized, detail-oriented, and comfortable managing multiple deadlines.
  • Skilled with Microsoft Office and database tools.
  • A confident user of Discord, Reddit, Twitch, YouTube, and social media platforms.
  • Understanding of / experience with Guerrilla Marketing Tactics.

 

Bonus Points For:

  • Decent contact list of press, content creators, and influencers.
  • Experience with professional PR tools.
  • Previous work on influencer campaigns or streamer relations. 
  • Familiarity with indie publishing environments.

 

What We Offer:

  • A relaxed and highly collaborative environment.
  • Flexible, trust-based in-office working hours. (Not Remote)
  • Opportunities for personal development and creative ownership.
  • A broad portfolio of games across different genres and platforms.
  • A chance to work alongside industry veterans and indie talents from around the world.
  • A competitive salary and benefits package.

 

Additional Details

  • Job Type: Full Time
  • Location: Haarlem, Netherlands
  • Department: Marketing 

 

At Iceberg Interactive, we work in a small, agile team with limited resources, and that’s exactly how we like it. Here, flexibility, creativity, and a hands-on mentality aren’t just appreciated — they're essential. Prior experience working with indie games is highly preferred.

 

How to Apply:

Please email us with the subject line “PR Manager at Iceberg Interactive”, along with your resume & a paragraph about your favourite indie game marketing campaign in the last 3 years and what you liked about it.

About 
Iceberg Interactive

Iceberg Interactive is an independent indie game publisher known for many hit franchises including Strange Horticulture, Killing Floor 2, Maneater, and Circle Empires; the company has enjoyed recent success with PC titles such as Blazing Sails, Chivalry 2, Land of the Vikings, AirportSim and Dead Season. Iceberg Interactive has many exciting games coming up, including Strange Antiquities,Heroes of Valor, and Radiolight.

Featured Game
s

Strange Antiquities (Bad Viking) - Become the custodian of a store dealing in occult antiquities. Explore the quaint and gloomy town of Undermere, where strange goings-on and dark mysteries abound. Find and identify arcane artefacts, use your collection to aid the townsfolk with their unusual problems, and remember to pet your cat!

Ashwood Creek, 1985. A child disappears without a trace. A local policeman is drawn into a national park, seeking the truth. Mysterious radio signals beckon him further and further. Investigate, survive, and face the unknown in Radiolight (Krystof Knesl).

This is war, soldier. Pick a class, gear up, and hit the front lines. Whether you're storming beaches, piloting fighters, or holding the line with your squad, your orders are clear: fight hard, fight smart, and never back down. Enlist now! Become a Hero of Valor (Fancy Cat Interactive) today!

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